As Kidsgrove basks in the summer sunshine, here at Whitehill Online we did what every website does in the sunshine, analyse some statistics. The way and frequency in which Kidsgrove residents access Whitehill Online has dramatically changed over the last four years, so much so that we would share some of the finds online.
The major change which has been observed over the last four years is the way in which Kidsgrove residents access Whitehill Online. The mobile phone and tablet (iPad) appear to have surged in popularity in 2012, with now 40% of all visits being made to Whitehill Online via one of these devices. The most popular device is the iPhone, however it is now closely followed by Android devices.
This major shift in the way in which Kidsgrove residents are accessing Whitehill Online also appears to have a massive effect on the number of times that the average user visits the site each day. This has now increased by 300% over the past year, with the number of pages viewed on Whitehill Online increasing by over 5000%. This statistic has no doubt been helped by the redesign of the website to make it more mobile friendly, allowing greater access to all features of Whitehill Online.
The browser which Kidsgrove residents are using to access Whitehill Online has also dramatically changed over the last 4 years. In 2009 Internet Explorer was the dominant browser - however in 2012 Internet Explorer is still JUST the most popular browser used by Kidsgrove residents however Chrome, Firefox and Safari are all now exceptionally popular with Kidsgrove residents visiting Whitehill Online.
The overall statistics on visits to Whitehill Online also make exceptional reading. They are still continuing to increase, month on month, year on year. We were expecting these to peek earlier in the year, however once again the popularity of Whitehill Online on the internet continues to grow.
It is really interesting to reflect on how the site is used, something that allows for better planning for the future. We hope that this short insight in to how the way we use in the internet in Kidsgrove has changed has interested you as much as it interests us.