Kidsgrove residents are being asked to put their best foot forward for a local charity during recycle week (18 to 24 June), where they can participate at Tesco in Kidsgrove.
Community warden Mark Jones is teaming up with the borough council’s recycling team to encourage people to donate their “sad shoes” as part of the national campaign’s “home and away” theme.
He is setting up collection points at a series of roadshows, where recycling officers will provide advice and information about the borough council’s award winning service.
They will highlight how the smallest changes can make a major impact on the environment, such as remembering to recycle glass jars as well as bottles, recycling from upstairs and downstairs or setting up a scheme at work.
The sad shoes initiative is being run by Headway North Staffordshire, which provides support and respite for people affected by brain injuries, to raise money for a minibus.
The charity can turn old and unwanted footwear – which is where the sad shoes tag comes from – into cash by selling them at sales, passing them on to third world countries or sending them to be turned into cavity wall insulation.
Mark, who works in the northern area of the borough including Madeley, Chesterton and Kidsgrove, said: “Most people have shoes sitting doing nothing so I thought this would be a good way of raising much-needed funds for a local charity while promoting the recycling message.
“I’ve developed very close links with Headway and see the great work they do by getting people throughout the area out of the house and staying active.”
The roadshows take place at Tesco in Kidsgrove on Tuesday, 19 June and by the Guildhall in Newcastle on Friday, 22 June from 10am to 2pm followed by the town’s Sainsbury’s store on Friday, 29 June from 10.30am to 2pm.
Cllr. Ann Beech, Cabinet member for environment and recycling, said: “The annual campaign is a great way to remind people about the benefits of recycling, especially this year as some are much closer to home.
“Residents in the borough already do a fantastic job – recycling rates are now more than 50 per cent – but we can all make small improvements to push that figure even higher.
“Recycling is an excellent way of saving energy and conserving the environment – just one plastic bottle will save enough energy to power a 60-watt light bulb for three hours.”