Kidsgrove residents will be interested to learn that Newcastle Borough Council could be objecting to the plans to build a new Sainsbury’s in Alsager because of the impact that it could have on Tesco, Kidsgrove.
Planning officers in Newcastle Borough Council say its members should object to the proposal, because it would take trade away from Tesco in Kidsgrove which will also damage the number of people visiting Kidsgrove town centre. This is an interesting line as one of the main local complaints has been that Tesco takes people away from the centre of Kidsgrove and it was the likes of Somerfield and now Home Bargains which creates the trade in Kidsgrove Town Centre.
There appears to be great debate over the figures produced regarding the impact that any new Sainsbury’s store in Alsager will have on Kidsgrove. A report by Sainsbury’s suggests that a new store will not have a detrimental effect on Tesco, whereas a council survey claims that Tesco is trading below the company average.
This issue is always going to create debate. Clearly a new store in Alsager will take customers away from Kidsgrove something that Newcastle Borough Council need to consider. Maybe Newcastle Borough Council should be presenting alternative proposals this side of the boarder to entice Sainsbury’s into the local area?